brands built from the logo up
With the advent of high-definition televisions (HDTV), consumers had a big learning curve after watching generations of CRT TV-technology. The Sony HD Test Drive campaign was created to help customers understand the benefits of this new era of television technology and demonstrate how Sony was leading the way.
SCOPE:
• Campaign Identity
• Point-of-Purchase
• Consumer Literature
• HD Testing Tool
• Educational Video featuring Samantha B.